Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is the process of managing and improving the relationship between a business and its customers. It focuses on understanding customer needs, communicating effectively, and providing better service to build long-term trust and loyalty.

In today’s competitive business world, customers are the most valuable asset of any organization. CRM helps businesses collect, organize, and use customer information to improve sales, support, and customer satisfaction. It allows companies to track customer interactions, follow up on leads, and resolve customer issues efficiently.

CRM can be done manually or using CRM software and tools. These tools help businesses manage customer data, communication history, and sales activities in one place. By using CRM, businesses can provide personalized experiences, improve customer retention, and grow sustainably.

This course introduces the basic concepts of CRM in simple language, making it easy for beginners to understand how businesses build strong customer relationships and use CRM to achieve success.